State Electric Corporation
Corporate Identity
Market Research, Positioning Development, Illustration, Graphic Design, Print Management
As part of an overall rebranding of this leading New England electrical contractor, we developed a new corporate logo and compelling tagline based on market research and positioning development. The new logo features a bold, eye-catching design that effectively unites the company’s utility and commercial electrical construction services into a powerful corporate identity that appears on everything from stationery to hard hats to their truck fleet.