WHY YOU WANT A DESIGNER WHO ASKS LOTS OF QUESTIONS
When I’m working on a design project, I often think of myself as a creative detective. That’s because I’m always asking questions,...
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Design & marketing tips/insights
Jan 103 min read
FORGET RESOLUTIONS. HERE’S A BETTER WAY TO KICK OFF THE YEAR
I don’t know about you, but I’ve never had much luck keeping my New Year’s resolutions. Sure, I start out with the best...
Jul 25, 20232 min read
WHY A FREELANCE DESIGNER IS A LOT LIKE A SWISS ARMY KNIFE
Years ago, my mom gave me a Swiss Army knife. Nowadays, they sell hundreds of models with all sorts of bells and whistles, but this one...
Jun 5, 20232 min read
HOW FLEXIBLE IS YOUR GRAPHIC DESIGNER—AND WHY IT MATTERS
I recently found myself having one of those days. My internet went down for a while. I hit a creative wall on a project. A client moved a...
Apr 6, 20233 min read
COULD YOUR BRAND USE SOME SPRING CLEANING?
Usually, I’ll find any excuse to put off cleaning my house. It’s not until the dust bunnies start to take over that I’ll get out the...
Feb 25, 20232 min read
5 REASONS TO GIVE YOURSELF A BREAK AND GET HELP
Do you know the saying, “the shoemaker’s children have no shoes?” Well, recently, I decided it was time to refresh my website. It didn’t...
Jan 12, 20232 min read
WHICH COMES FIRST: CONTENT OR DESIGN? THE ANSWER MAY SURPRISE YOU
I’m sure you’ve heard the age-old argument about the chicken and the egg. Well, a similar debate in the marketing world has also been...
Oct 24, 20222 min read
HOW TO AVOID FRIGHTFUL SURPRISES ON DESIGNER INVOICES
Has this ever happened to you? Your design project has gone smoothly, you’re delighted with the final product, but then you get the...
Aug 17, 20222 min read
IS IT MAGIC? OR MARKETING-DRIVEN DESIGN?
Recently, a client shared her amazement at how I had pulled together the many elements of her project into a coherent and on-target...
Jul 8, 20222 min read
DO YOU KNOW WHAT ELSE WORKS BETTER TOGETHER?
More than ever, my days seem crammed full of emails, social media, websites, and too many screens. Don’t get me wrong—I enjoy the...
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