A New Website Brings a Mission to Life

Massachusetts Head Start Association


massheadstart.org

When the Massachusetts Head Start Association wanted to upgrade its website, we once again contracted with Jaime Bernard of Infinite Blue Creative. Having worked with Infinite Blue before, we were confident in their ability to create a site that would meet the needs of the diverse audience interested in Head Start services. Jaime was attentive to every detail and consistently demonstrated her ability to be responsive to the many facets of the project by proposing creative solutions to issues that arose during the design phase.

The final product accomplished all of our objectives. The new website is inviting, informative and easy to navigate and provides a professional introduction to those who are new to Head Start as well as others who may be returning for additional information.

~Nancy Topping-Tailby, past Executive Director
Massachusetts Head Start Association

THE CHALLENGE
Massachusetts Head Start Association, a not-for-profit membership organization providing early education, health and social services, wanted to transform its website to create a more engaging, informative and user-friendly online resource to better satisfy its diverse group of users: low income families throughout the Commonwealth, and professionals from social services and government agencies.

THE SOLUTION
Our creative re-design solution began with simplifying the navigation system to make the website easy to use and more accessible for all visitors. Bright, inviting colors and warm, appealing images helped to bring the organization’s mission to life. And the addition of a Content Management System (CMS) that allows the client to update agency listings makes it easier for them to manage the “Search for a Head Start Program” feature.

THE RESULTS
The new website has generated positive response and interest among the organization’s varied constituents, who find it comprehensive and informative. The website is also proving a valuable resource for stakeholders within Massachusetts as well as around the country who are interested in accessing the multi-lingual oral health educational materials that Infinite Blue Creative also helped develop.

OUR SERVICES
Brand Identity
Website Design & Development
Provider Database
Content Management System
Ongoing Website Administration

Our fresh perspective inspires creative ideas and innovative solutions for successful results.