Social Work in Progress
“Infinite Blue Creative made sure that they understood our business before going to work on our marketing collateral—they asked incisive questions that we had to answer so the text would convey what we wanted it to. The colors look great and the whole layout works very well. Plus, they kept us on our own tight schedule and even delivered the materials to us. SWiP recommends Infinite Blue Creative without hesitation!!”
~Sarah Wright, Founder and President
Social Work in Progress, LLC
Social Work in Progress (SWiP) needed to develop marketing materials to distribute at the annual Massachusetts Senior Care Association Conference. They wanted to convey to attendees their leadership and capabilities in geriatric and medical social work in a cost-effective format that would boost their branding impact.
We clarified and prioritized their key claims and benefits into a strong positioning, then with compelling copy highlighted why SWiP was a leader in its field: its team of master’s level social workers provides a breadth and depth of knowledge and experience that produces a distinct point of difference.
SWiP’s conference collateral gave its branding a much stronger visual impact and overall professionalism, helping to generate the broad awareness and greater interest they hoped to achieve among this key target market at this event. In fact, the response was so significant that SWiP ordered additional copies for its ongoing marketing efforts.